How to Sell More Books, Courses, Coaching, or Event Tickets in 2025… Without Slaving Over Another Ad… Sales Page… and Email Campaign…

–— Tuesday, 9:36 AM

–— Dear Friend,

–— The hardest part about writing an ad or email campaign to sell your books, courses, workshops etc… is… the actual writing.

–— Sure, you can use Chatgpt or Grok… but those tools only work if you already know what your basic selling message is… who you’re writing too… and you are grounded in the fundamentals of what makes advertising work.

–— Without this “grounding in the fundamentals” no ad or email campaign will hit the sales numbers that are possible when your marketing is handled by a true professional at his or her craft.

–—And that is why…

–— If you want sell more books, courses, coaching programs… or tickets to your webinars or events… this may be the most important website on the entire internet.

–— Here’s why:

— My name is Michael Low, I’m a Direct Response Copywriter and Marketing Consultant living in Queensland Australia.

–— For the past 20 years I’ve written winning ads and sales pages, emails and other marketing material for information publishers (sellers of “packaged knowledge” as opposed to “packaged goods”) around the globe. With clients in as far flung regions as Canada, South Africa, the good ol’ US of A, and right here at home down under.

— And with a few carefully written emails and sales pages I’ve sold everything from credit cards to fitness programs, courses to monthly memberships, $25,000 masterminds to $20 books. I’ve filled events, flooded email lists with new leads, sold courses on real estate, art, marketing, business development, complex consulting services, coaching, and — as we like to say in the copywriting business — much, much more.

— As one client recently stated:

“Working with Mike has been an absolute game-changer for our business! I kept refreshing the stats page, thinking it must be a glitch – our conversion numbers couldn’t possibly be this high! The opt-in rate on the landing page, along with the open and click rates of the emails, hit levels we’ve never experienced before. 

“Mike, your work is beyond impressive. You’re a true professional. When I read your copy, I found myself wanting to buy all of my own products because of how brilliantly you focus on the “benefit behind the benefit” and really capture the essence. Thank you so much for your incredible talent and dedication!”

– Olga Soby, founder of Soby Art Academy

— So if you’d like to see your inbox flooded with notifications telling you you’ve just sold another truckload of books, courses, coaching programs or event tickets…

Here’s what to expect with me in your corner:

–> Get better quality (and quantity) prospects and clients…

–— This is, after all, what you want. You don’t want a bunch of dead-beats on your email list. And you certainly don’t want a bunch of wining, complaining, demanding customers who waste your time with endless customer service calls. You want high-quality leads you can convert into paying clients who happily send you money… not once… but over and over again, creating for you an ongoing lifetime stream of revenue and income. next…

–> Improve your conversions from leads to sales…

–— It’s one thing to have a list full of leads… and to watch the number of leads grow every week. But are you converting those leads to sales at a high percentage or “closing” rate? If not, I’ve got the chops to quickly increase your conversion from leads to sales. In fact, I can show you over a dozen ways to do it. At lease one (and in all probability, at least 5 ways) will be perfectly suited to your business and your list of prospects. With higher conversions my service will pay for itself in the first month, if not the first week, from the very first campaign. Certainly it has for others.

–> Lower your ad cost…

–— Ad costs are rising. But when you convert more of the leads you attract… your effective ad cost goes down and your ad “quality score” on most platforms goes up… giving you better reach and cheaper clicks. Cheaper clicks and higher conversions gives you an immediate boosts in revenue per sale (RPS) or return on ad spend (ROAS). With lower add costs you can increase your exposure to your market, attract more and better quality leads, and grow your sales at a faster pace. I’ve done it several times before. And can’t see why it won’t work for you if you are currently running paid ads.

–>  Increase the average profit margin on every transaction…

–— Who else wants bigger profits and larger life time value (LTV) per client? This is not only possible but par for the course when you start using better, higher-converting, more persuasive copy. The kind of copy I will write for you if you qualify to become a client of mine.

–>  Keep customers longer, spending more freely, and referring you to their circle of influence

–— Again, par for the course with better copy.

–> And make your business virtually immune to market fluctuations (thrive in good economy or bad)

But I must warn you, I’m not easy to work with…

— While most copywriters lust after clients and say almost anything to woo you into signing checks for services, I’m very selective (even reluctant) about who I work with, preferring instead that you learn to write your own copy (ads, sales pages, emails, etc).

— For the few who pass the “Michael Low Sniff Test” — meaning you have genuinely helpful information and products that solve real problems, and a proven track record of selling said information products, with testimonials to boot — I work extremely hard to get you the results you want.

— In fact, I take your projects very seriously, and feel it a failure on my part if I cannot communicate your message in a way that boosts sales and engages with an every expanding circle of clients who can and should benefit from what you do.

A FREE offer for first time clients (Valued at $880.00)

— If you would like to know what it feels like to generate more leads from your lead generation campaigns… more sales from your online sales promotions… and more repeat sales from your email marketing and back-end offers… I will buy you a free critique of either your current lead generation landing page or a sales page you are currently sending traffic to.

— Normally $880.00 to existing clients, if this is your first time here, I will review your page… then send you a list of suggestions that can potentially improve the selling power of the page you send me.

— To accept this free offer, simply get on my email list at the link below.

— Once on my list you will receive regular emails from me about how to sell more courses, coaching programs, books, event tickets etc via the internet.

—  And you can reply to any of those emails to request your free campaign critique.

—  Joining my email list is free. But I dish out useful ideas to make your ads pay, starting with simple — but little-known to most of the business world — ways to increase your lead flow and bump up you sales conversions from digital marketing, resulting in more money from every ad or marketing campaign you run.

You can join my email list here:

Click here to get on my email list before I close the door to new readers